Privacy Policy
How we collect, use, and protect your personal information
Your Privacy Matters
At Aura Safira, we are committed to protecting your privacy and ensuring transparency about how we handle your personal information. This policy explains our practices in clear, understandable terms.
Privacy Policy Overview
This Privacy Policy describes how Aura Safira ("we," "us," or "our") collects, uses, and shares information about you when you visit our website at www.aurasafira.co.ke or use our services. We are committed to protecting your privacy and handling your personal information responsibly.
By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy. This policy applies to all visitors, users, and others who access or use our services.
Key Principles:
- We only collect information necessary to provide our services
- We never sell your personal information to third parties
- We implement strong security measures to protect your data
- You have control over your personal information
- We are transparent about our data practices
Information We Collect
We collect information you provide directly to us, information we obtain automatically when you use our services, and information from third-party sources when necessary.
Personal Information You Provide:
- Contact Information: Name, email address, phone number, mailing address
- Business Information: Company name, job title, industry, business needs
- Communication Data: Messages, inquiries, and feedback you send to us
- Account Information: Username, password, and preferences (if you create an account)
- Payment Information: Billing details and payment method information (processed securely)
Information Collected Automatically:
- Usage Data: Pages visited, time spent on site, click patterns, referral sources
- Device Information: IP address, browser type, operating system, device identifiers
- Location Data: General geographic location based on IP address
- Cookies and Tracking: Website preferences, session data, and analytics information
Information from Third Parties:
- Social Media: Profile information if you connect via social media platforms
- Business Partners: Information from authorized partners or referral sources
- Public Sources: Publicly available business information for B2B purposes
How We Use Your Information
We use the information we collect for various legitimate business purposes to provide, maintain, and improve our services.
Service Delivery:
- Provide requested services and support
- Process transactions and payments
- Communicate about your projects
- Deliver digital marketing solutions
Communication:
- Respond to inquiries and requests
- Send service updates and notifications
- Provide customer support
- Share relevant business insights
Improvement & Analytics:
- Analyze website usage and performance
- Improve our services and user experience
- Develop new features and offerings
- Conduct market research
Legal & Security:
- Comply with legal obligations
- Protect against fraud and abuse
- Enforce our terms of service
- Maintain security and integrity
Marketing Communications (With Your Consent):
We may send you marketing communications about our services, industry insights, and special offers only if you have explicitly opted in to receive them. You can unsubscribe at any time.
We will never send unsolicited marketing emails or share your information for others' marketing purposes.
Information Sharing and Disclosure
We Do NOT:
- Sell your personal information to third parties
- Rent or lease your contact information
- Share your data for others' marketing purposes
- Disclose sensitive information without your consent
We may share your information only in the following limited circumstances:
Service Providers:
With trusted third-party service providers who help us operate our business (hosting, analytics, payment processing) under strict confidentiality agreements.
Legal Requirements:
When required by law, court order, or government request, or to protect our rights, property, or safety.
Business Transfers:
In connection with a merger, acquisition, or sale of assets, with appropriate notice and protection of your rights.
With Your Consent:
When you explicitly authorize us to share your information for specific purposes.
Your Rights and Choices
You have several rights regarding your personal information. We are committed to honoring these rights and making it easy for you to exercise them.
Access & Portability
- Request a copy of your personal data
- Receive your data in a portable format
- Know what information we have about you
Correction & Updates
- Correct inaccurate information
- Update your contact details
- Complete incomplete data
Deletion & Erasure
- Request deletion of your data
- Right to be forgotten
- Remove unnecessary information
Opt-Out & Restrictions
- Unsubscribe from marketing emails
- Restrict certain data processing
- Object to automated decision-making
How to Exercise Your Rights:
To exercise any of these rights, please contact us at privacy@aurasafira.co.ke or use the contact information provided below. We will respond to your request within 30 days.
We may need to verify your identity before processing certain requests to protect your privacy and security.
Data Security and Retention
Security Measures
- SSL/TLS encryption for data transmission
- Secure servers with regular security updates
- Access controls and authentication systems
- Regular security audits and monitoring
- Employee training on data protection
- Incident response and breach notification procedures
Data Retention
Data retained for the duration of our business relationship plus 7 years for legal compliance.
Retained until you unsubscribe or request deletion, reviewed annually.
Anonymized data retained for up to 26 months for analysis purposes.
Important Security Notice
While we implement robust security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously work to protect your information using industry-standard practices.
Contact Us About Privacy
We're committed to addressing your privacy concerns and questions. Our privacy team is here to help you understand and exercise your rights.
What to Include in Your Privacy Request:
- Your full name and contact information
- Specific nature of your request (access, correction, deletion, etc.)
- Any relevant account information or identifiers
- Preferred method of response
Response Time: We will acknowledge your request within 48 hours and provide a complete response within 30 days.
This Privacy Policy is effective as of October 14, 2025 and was last updated on October 14, 2025.
© 2025 Aura Safira. All rights reserved.